What Can I Do To My Website NOW?
When I start work with a new client, I spend a lot of time working on their website at first. Most businesses online (especially in the more rural areas I work in) have websites that are totally inappropriate and unsuitable for drawing customers in and getting listed in Google. I thought it would be a good idea to publish a blog post and tell potential clients or businesses that are already online what they can do to their websites NOW, without any outside help, to increase their effectiveness online.
First off, pick a good web design group when you first start. Don’t pick the first one that contacts you or the one that is the cheapest. Ask them if they will be designing your website in images or in flash or in something better like WordPress. Websites that are comprised of image files or Flash animations often look corny and Google hates them. Ask them if your website will have something called a “content management system”, meaning a way for you to easily update what the website says.
This is one reason why WordPress is so great. It’s free, totally customizable, Google loves it, and it’s VERY easy to use and install. I use WordPress for almost all of my clients websites.
Other things you can do include making sure that your pages have titles. A page title is what is displayed at the top of your web browser on a certain page. If yours look like “page1″, “page2″, etc., it means that your web designer was obviously in a rush or just doesn’t know anything about marketing online. You want a short title that tells the visitor what’s on the page and tells Google what your site is about. If you know some simple HTML, the title is inside of the <head> </head> tags, and is denoted by <title> ENTER TITLE HERE </title> .
The last thing that I recommend that businesses do by themselves is to keep updating their website with new content. Articles or pieces of news (like this blog post) that are between 300-400 words are best. Make it relevant to your business. Write about your clients, or a new change or employee. By having a corporate blog on your website, you encourage visitor participation, promote your business, and improve your ranking on Google.
Some of this stuff may sound confusing to business men and women. You guys are busy running a business- you don’t have time to learn what all this is! If you ever need any help, give me a call or email, and I’d be glad to help you out. Remember that when you’re ready to start building your business online, choose Ryan Lucht Marketing for the best quality service in Central Jersey.
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