A Message To Business Owners
A few months ago, my family and I were looking to replace the cement on our front porch. Instead of looking at the ads in the Yellow Pages or the newspaper, they went online and did a Google search for contractors that did that sort of job. They looked around at various sites, and decided on what they wanted.
This isn’t atypical either. Research by the Kelsey Group shows that 70% of online searchers are looking for offline businesses, and use the internet when searching locally for products and services. According to Google, Over 1.6 BILLION local searches are done each month.
Out of all those searches for local, offline products and services, 70% of searchers will click on an organic result, not a paid advertisement like Google AdWords. Competition gets even stiffer- 60% of all search engine traffic goes to the first 3 results on a page. (Source: Marketingsherpa February 2007 Report).
So where are you on Google? Does Google even know that you exist? Are you listed in the web results AND the local results? How’s your social media campaign going? If Person A searches for “Princeton NJ Real Estate” and Person B searches “Princeton NJ home for sale“, will they both find you, and will you rank in the Top 3 for each?
Those questions are probably overwhelming to most business owners. You may have no idea what the answers are, or what they’re even asking you!
The fact of the matter is, however, that if you don’t face those questions and make sure you are THE authority online in your field and locale, you’re losing valuable market share. Not only are you losing market share, you’re just giving it away to your competitors! Most business owners don’t have the time, experience, or know-how to manage internet campaigns, and as a result the one or two businesses that do put effort into their online campaign are stealing hundreds of customers.
The good news is that there’s a way to stop the bleeding. Ryan Lucht Marketing is here to help your Central Jersey business both reach the top page of Google for any search term, and also establish and manage your presence online to not only build your profits and customer base, but your brand as well. We’re so convinced that you’ll see results that we don’t force clients into long-term contracts- new clients are free to set any length for a trial run before signing on long-term.
If you’re not looking for a long-term relationship, we also offer “a la carte” services to give your business and its website the boost it’s been needing.
For more information, look at the top of the page for links to information regarding myself, our services, and whether or not we’re right for you. When you’re ready for a free consultation, or need to contact me for any other reason, click here. If you have any questions, don’t hestitate to ask. We’re here to help.
Regards,
Ryan Lucht
